Abstract

The study examines the Impact and Influence of social media and Artificial Intelligence (AI) Tools on the Educational Performance of Students Engaged in E-learning at Jigawa State College of Education. Data was collected through a qualitative survey questionnaire to gather comprehensive insights from students and teacher educators. The findings indicate that social media platforms and AI tools serve as significant channels for collaborative learning and peer support, facilitating information sharing and academic discussions outside traditional classroom settings. Moreover, AI tools, including adaptive learning systems and intelligent tutoring, have shown to personalize learning experiences, thereby improving student performance and retention rates. However, the study also identifies barriers such as digital literacy gaps, internet accessibility issues, and the potential for distraction and misuse of social media. The research underscores the need for targeted training programs and infrastructure improvements to maximize the benefits of these technologies. The result stated that approximately 40% of the student enrolled with e-learning was not familiar with the platform, including the AI tools to utilize it for or their learning activities while approximately 60% shows excellent performance for both e-learning and appropriate use of social media and AI tools. The implications of this study suggest that when effectively integrated, social media and AI tools can significantly enhance the elearning experience, promoting higher educational performance among students. Future research should focus on longitudinal studies to assess long-term impacts and explore strategies to mitigate the identified challenges

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